A Large-Scale Facebook Survey Of U.S. Adults: Leveraging Precision Health to Increase COVID-19 Vaccine Uptake

In this document, Surgo Ventures presents the first state-level data on the five COVID-19 vaccine personas, informed by our Facebook survey of U.S. Adults completed on April 14, 2021, and answering the following questions: 

  1. What are the key barriers to COVID-19 vaccination by state, and how can states address them? 

  2. Which types of people living in the US should state leaders focus on to increase vaccine uptake?

COVID-19Sema SgaierPublication