New Analysis: U.S. General Population Survey on COVID-19 Vaccine Uptake

How Can We Vaccinate a Majority of Americans for COVID-19 Quickly?

WASHINGTON, February 19, 2021— Today Surgo Ventures encourages those working to increase COVID-19 vaccine uptake in their communities to take a page from the behavioral science and marketing playbook: Prioritize those Americans who are Persuadable (43% of the U.S. population) by dividing them into psychobehavioral segments and focusing on the specific barriers those three segments—The ‘Watchful,’ (20%), The ‘Cost-Anxious,’ (14%), and The ‘System Distrusters’ (9%)—perceive to getting vaccinated.